Avanti Screen Media annonce avoir levé 400 000£ sous la forme de prêts convertibles de 12 mois. Un prêt de 300 000£ a notamment été souscrit par le groupe suisse Neo Media Group SA (ie Neo Advertising), qui pourrait, donc, à l´écheance faire son entrée au capital du groupe.
En attendant, les termes employés dans le communiqué de presse semblent signifier la main mise de Neo Media sur l´activité Mall du britannique.
On se rappelle que ce dernier, en proie à des difficultés de financement, avait annoncé son souhait de se recentrer sur ses activités d´affichage dynamique dans le retail (Spar et Woolworths) et le loisir (bars et pubs) et de céder son réseau dans les malls. Une vente qui n´est maintenant plus d´actualité.
Les points saillants du communiqué :
Avanti anticipates that it will work closely with Neo Media to broaden both its market penetration and product offering through clear synergies of expertise and opportunity. (…)
Through its investment in Avanti, Neo Media will obtain entry into the UK market and access to Avanti’s significant client base. (…)
Avanti previously announced that the Company was in advanced discussions to sell certain parts of its business to allow the management to focus on the leisure, retail and creative services businesses. The Company has now terminated these discussions following the proposed purchaser’s inability to demonstrate availability of funds on the terms originally proposed in order to complete the transaction, as well as the new relationship with Neo Media.
Simon Rees, CEO of Avanti, commented, “Both Avanti and Neo are leaders in digital out of home solutions in their own countries. Today’s announcement follows nine months of extensive and successful restructuring of the Company. The Board are confident that Neo provides an excellent strategic fit for Avanti’s plans for the future. We see this alignment as the start of further consolidation of the digital out of home sector, both locally and internationally
Des termes qui trouvent un écho dans les propos de Christian Vaglio-Giors, Managing Director du groupe suisse, dans Screens.tv :
We will keep [the business] in Avanti and further develop it by acquiring new…locations,” (…)
We have seen a solid growth in [mall] revenue…by not only focusing on national clients but also local ones,” Vaglio-Giors added.
Neo Ad logo Rappelons que Neo Media/Neo Advertising est déjà présent dans huit pays européens (Suisse, Allemagne, Pays-Bas, Belgique, Espagne, Portugal, Pologne, Italie) ainsi qu´au Canada.
Il étudierait, par ailleurs, intensivement son expansion en Chine et aux Etats-Unis.
Source : OOH-TV
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